"Design my privacy" in your bookstore

Privacy By Design
Design My Privacy

This book helps designers and design students understand both practical and ethical aspects of creating privacy friendly services in general, and Internet of Things devices in particular. It was published in 2016 as part of an initiative by the MOTI design museum to educate and engage designers around data issues.

Using a lot of examples, interviews and even a quiz, the book proposes 8 principles that every designer should follow when making ‘smart’ things and services. These principles explore organizational, technical, ethnographic and philosophical questions.

  1. Privacy first. About planning ahead, both in conceptualization and security.
  2. Think like a hacker. Many pitfalls can be avoided by better anticipating and concepting options for abuse.
  3. Collect as little data as possible. About legal limits and liability management.
  4. Protect the data. About encryption and pseudonymity.
  5. Understand identity. Good products support a wide variety of human social interactions.
  6. Open the black box. Help users understand what is going on in the algorithmic mind of your creation.
  7. Turn the user into a designer. The end users are better able to adapt your creation to their specific situation. You cannot anticipate every situation your creations wil be used in, so allow space for the user to adapt.
  8. Technology is not neutral. Because data and algorithms always reflect a certain moral position, our creations are more powerful than we think.

The book was designed by S†ËFAN SCHÄFER.

"Design My Privacy is a witty, practical and thoughtful little book".

“Design My Privacy is a witty, practical and thoughtful little book. It constitutes a useful tool for designers who want to create products and environments which balance efficiency, user-friendliness and privacy. But it can also serve as a sensible companion for customers who might want to know what to look for and what to be cautious about next time they plan to buy a car insurance, smart watch or energy saving outlet.

We make money not art

The book is available in Dutch and English, and can be bought in stores and online.

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About us

Ethical innovation consultancy Pineapplejazz helps organisations gain deeper insight and critical foresight into new technologies and the questions they raise. We are a network of experts with backgrounds in law, philosophy, ethics, policy, technology, art and design. Together we paint bigger pictures that are nuanced and hype-free, which helps you invest your energy wisely.