Worldwide attention for SocialCooling.com

Have you ever hesitated to click on a link because you thought "someone" might record that, and it might look odd? Increasingly we are feeling the 'chilling effects' that our digital systems are amplifying. Scientists point to a rise in self-censorship and a growing culture of risk-avoidance.

Socialcooling.com is a one-page website that describes this issue, and how we can fight this 'cooling down' of society. It does this by drawing a comparison with climate change. If old lead to global warming, then data leads to social cooling.

The attention proves we're onto something, so we will be exploring this in more depth in the coming year.

Pineapplejazz logo
About us

Ethical innovation consultancy Pineapplejazz helps organisations gain deeper insight and critical foresight into new technologies and the questions they raise. We are a network of experts with backgrounds in law, philosophy, ethics, policy, technology, art and design. Together we paint bigger pictures that are nuanced and hype-free, which helps you invest your energy wisely.