Presenting at or even hosting your event:  we know how to spread knowledge.

We can help you develop a nuanced and hype-free understanding of technology.

Smart products that are also privacy friendly: it's not just possible, it's an advantage.

Together we can create products and services that users love.

Consultancy services

Recent News

11 July 2017

Have you ever hesitated to click on a link because you thought "someone" might record that, and it might look odd? Increasingly we are feeling the 'chilling effects' that our digital systems are amplifying. Scientists point to a rise in self-censorship and a growing culture of risk-avoidance. is a one-page website that describes this issue, and how we can fight this 'cooling down' of society. It does this by drawing a comparison with climate change. If old lead to global warming, then data leads to social cooling.

The attention proves we're onto something, so we will be exploring this in more depth in the coming year.

Our mission

We believe that our society needs to develop a more critical perspective on technology. This will not only help us maintain human rights in the digital age, but it will also offer European businesses a competitive advantage. Ethical innovation and privacy are like solar panels or biological food: as awareness grows, so does the market.

Our Clients

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About us

Ethical innovation consultancy Pineapplejazz helps organisations gain deeper insight and critical foresight into new technologies and the questions they raise. We are a network of experts with backgrounds in law, philosophy, ethics, policy, technology, art and design. Together we paint bigger pictures that are nuanced and hype-free, which helps you invest your energy wisely.